The Radio Corporation of New Zealand Ltd had been operating since 1928. It released and distributed several labels including the TANZA label in 1949. In 1956 it obtained the New Zealand licensing rights to the American label RCA Victor. It marketed it locally as RCA. That same year it started releasing 78s. In 1957 they started releasing singles in the seven inch 45rpm format.

RCA 1957-63

In 1957 RCA Records 45s were issued in a red unique RCA sleeve.

Sleeve Front 1957-62

Sleeve Back 1957-62

Label 1957-61

Label 1961-63

In the late 1950's RCA introduced a series of unique sleeves for Elvis Presley singles. I am unsure how many there were.

RCA Victor

RCA Victor: 1963-69

In 1963 The Radio Corporation of New Zealand Ltd changed the name of the label to RCA Victor. The yellow RCA Victor sleeve was introduced.

Sleeve 1963-66

In 1966 the sleeve design was changed to the square sleeve.

Sleeve 1966-69

Label 1963-69

RCA Victor: 1969-75

The below sleeve was introduced in 1969. Early sleeves have 'Distributed by Radio Corporation of New Zealand Ltd' printed on them. At some point, I am unsure when, the sleeve changed to 'Distributed by Pye'. If you can shed some light on this please leave a comment.

Front Sleeve 1969-?

Back Sleeve 1969-?

Front Sleeve ?-72

Back Sleeve ?-72

Label 1969-72

The unique RCA Victor sleeve was replaced the Pye company sleeve from 1972 until 1975.

Sleeve 1972-74

Label 1972-75

From 1972 to 1975 the A-Side of singles were referred to as Heads and the B-Side as Tails as was the case with most Pye subsidiary labels.

RCA Victor: 1975-84

In 1975 RCA Victor terminated it's licensing agreement with Pye (NZ) Ltd and set up it's own company in New Zealand called RCA (NZ) Ltd. A year later it merged with the Australian branch and became RCA Ltd Australia and New Zealand. A new unique RCA sleeve was introduced in 1975.