His Master's Voice New Zealand Ltd had been releasing 78s on the Decca label since 1948. In 1956 it started releasing seven-inch vinyl singles.
Decca: 1956 to 1962
From 1956 to 1962 Decca shared a common sleeve with London Records, another His Master's Voice (NZ) licensed label.
Decca Sleeve 1956 to 1962
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1956 to 1957 1957 to 1964 |
Decca Centre Label 1956 to 1964
Decca: 1962 to 1968
In 1962 a unique Decca sleeve was introduced. The stocks of the blue centre label were used up until 1964.
Decca Sleeve 1962 to 1968
Decca Centre Label 1964 to 1968
The above sleeve was printed with the same design featured on both sides as well as with advertising.
Decca Sleeve Back 1962 to 1964
Decca Sleeve Back 1964? to 1966
Decca Sleeve Back 1967 to 1968
Decca: 1968 to 1978
In 1968 the light blue sleeve was introduced.Decca Sleeve 1968 to 1972
The light blue Decca sleeve was commonly printed with the same design on both sides as well as some with a B.O.A.C ad.
Decca Sleeve Back 1968 to 1972?
In 1972, His Master's Voice was renamed EMI and the sleeve changed accordingly. I am unsure when this sleeve was retired. If you can shed light on this please leave a comment or email me.
Decca Sleeve 1973 to 1978?
Decca Centre Label 1968 to 1977
The label still had His Master's Voice printed on it up until 1977. Some Decca singles were released in the purple EMI sleeve from at least 1972 on. I am unsure if was used before this.
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Decca alternative Sleeve 1972? to 1976?
Decca: 1978 to 1981
From 1978 onwards, Decca singles were issued in the EMI company sleeve.Decca Sleeve 1978 to 1981
Decca Centre Label 1977 to 1981
Decca Records New Zealand was wound down in 1981.
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