His Master's Voice (NZ) Ltd dominated the early days of the New Zealand recording industry. It had been releasing 78s in New Zealand since the mid 1940s. It lunched the His Master's Voice label locally in 1949. It stared releasing singles in the seven inch vinyl format in 1955. Until the mid 1970's it was the biggest manufacturer and distributor of records in New Zealand.
His Master's Voice: 1955 to 1960
Most early singles on His Master's Voice were issued in the below purple sleeve but some were issued in the the company's generic sleeve.
His Master's Voice Sleeve 1955 to 1960
His Master's Voice Alternative Sleeve 1955 to 1959
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| 1955 to 1957 1957 to 1960 |
His Master's Voice Centre Labels 1955 to 1960
His Master's Voice: 1960 to 1964
In 1960, the sleeve design was changed.
His Master's Voice Sleeve 1960 to 1964
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| 1959 to 1963 1962 to 1963 |
His Master's Voice Centre Labels 1959 to 1963
His Master's Voice: 1964 to 1970
In 1964 the classic red sleeve was introduced.
His Master's Voice Sleeve 1964 to 1972
The above red sleeve was mainly printed featuring the same design on both sides. Occasionally it was issued with advertising on the back.
His Master's Voice Sleeve Back 1964 to 1965?
His Master's Voice Centre Label 1964 to 1965
His Master's Voice Centre Label 1965 to 1967
His Master's Voice Sleeve Back 1967 to 1969?
His Master's Voice Centre Label 1967 to 1970
H.M.V.
H.M.V. 1970 to 1972
In 1970 His Master Voice shorted its name to HMV. Singles were still issued in the above standard red company sleeve.
H.M.V. Sleeve Back 1970 to 1971??
H.M.V. Centre Label 1970 to 1972
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