Parlophone

His Master's Voice (NZ) Ltd had been releasing 78s on the Parlophone label in New Zealand since 1952. In 1956 they started releasing singles on the new 7-inch vinyl format.

Parlophone: 1956 to 1959

Parlophone singles were released in a unique sleeve.

Parlophone Sleeve 1956 to 1959

1956 to 1957                                         1957 to 1960

Parlophone Centre Labels 1957 to 1960

Parlophone: 1960 to 1962

In 1960 the sleeve design was changed to the stripped sleeve.

Parlophone Sleeve 1960 to 1962

          1960                                                  1960 to 1962 

Parlophone Centre Labels 1960 to 1963

Parlophone: 1962 to 1976

In 1962, Parlophone introduced the green sleeve. This sleeve would be used for the next 14 years.

Parlophone Sleeve 1962 to 1976

The above sleeve was printed mainly with the same design on both sides. But there were runs of this green sleeve which had a "Here are some outstanding LPs" advertisement printed on its rear. This  version of the sleeve was likely in use from 1962 until 1964.

Parlophone Sleeve Back 1962 to 1964

Parlophone Centre Label 1963 to 1964

In late 1964 or early 1965 the tri-panel advertisement for portable turntables on its rear was introduced.

Parlophone Sleeve Back 1964? to 1966

The quad-panel of portable radios ads seem to have been in use at the same time as the above sleeve back. If you can shed any light on this please leave a comment.

Parlophone Sleeve Back 1964?  to 1966

Parlophone Centre Label 1964 to 1965

The Young Internationals' ad sleeve back was likely used between the end of 1967 and early 1969. As the decimalisation of the New Zealand currency came into effect in July 1967. The ad has a decimalised price.

Parlophone Sleeve Back 1967 to 1969

Parlophone Centre Label 1965 to 1968

In 1969 the BOAC Mini-Fares sleeve back was introduced. 

Parlophone Sleeve Back 1969 to 1973

Parlophone Centre Label 1968 to 1974

From 1970 onwards, some Parlophone singles were issued in the purple EMI sleeve.

Parlophone Alternative Sleeve 1970 to 1976

1970 to 1972                                              1972 to 1976

Parlophone Alternative Sleeve 1970 to 1976

Parlophone: 1977 to 1986

After 1977 Parlophone singles were issued in the generic EMI company sleeves.

Parlophone Sleeve 1977 to 1986

Parlophone: 1986 to 1987

EMI introduced the Yellow Sleeve in 1986.

Parlophone Sleeve 1986 to 1987

Parlophone Centre Label 1974 to 1987

Parlophone Records stopped releasing vinyl seven inch singles in New Zealand in 1987.