The Radio Corporation of New Zealand Ltd had been operating since 1928. It released and distributed several labels including the TANZA label in 1949. In 1956 it obtained the New Zealand licensing rights to the American label RCA Victor. It marketed it locally as RCA. That same year it started releasing 78s. In 1957 they started releasing singles in the seven inch 45rpm format.

RCA: 1957 to 1963

In 1957 RCA Records 45s were issued in a red unique RCA sleeve.

RCA Sleeve Front 1957 to 1963

RCA Sleeve Back 1957 to 1963

1957 to 1961 1961 to 1963

RCA Centre Labels 1957 to 1962

In the late 1950's RCA introduced a series of unique sleeves for Elvis Presley singles. I am unsure how many there were.

RCA Victor

In 1963 The Radio Corporation of New Zealand Ltd changed the name of the label to RCA Victor.

RCA Victor: 1963 to 1966

The yellow sleeve was introduced.

RCA Victor Sleeve 1963 to 1966

RCA Victor 1966 to 1969

In 1966 the sleeve design was changed to the red square sleeve.

RCA Victor Sleeve 1966 to 1969

RCA Victor Centre Label 1963 to 1969

RCA Victor: 1969 to 1972

The below sleeve was introduced in 1969. Early sleeves have 'Distributed by Radio Corporation of New Zealand Ltd' printed on them. At some point, I am unsure when, the sleeve changed to 'Distributed by Pye'. If you can shed some light on this please leave a comment.

RCA Victor Sleeve Front 1969 to ?

RCA Victor Sleeve Back 1969 to ?

RCA Victor Sleeve Front ? to 1972

RCA Victor Sleeve Back ? to 1972

RCA Victor Centre Label 1969 to 1972

RCA Victor: 1972 to 1975

From 1972 to 1975 RCA singles were issued in the Pye company sleeve.

RCA Victor Sleeve 1972 to 1975

RCA Victor Centre Label 1972 to 1975

From 1972 to 1975 the A-Side of singles were referred to as Heads and the B-Side as Tails as was the case with most Pye subsidiary labels.

RCA Victor: 1975 to 1977

In 1975 RCA Victor terminated it's licensing agreement with Pye (NZ) Ltd and set up it's own company in New Zealand called RCA (NZ) Ltd. A year later it merged with the Australian branch and became RCA Ltd Australia and New Zealand. A new unique RCA sleeve was reintroduced in 1975.